No color changesįirst, we have emails rendering with their unique HTML while the email client retains a dark mode theme. It seems that there are three specific types of dark mode we’re seeing across different email clients. Here’s the thing about dark mode email: email clients haven’t picked one specific version to use. In a perfect world, dark mode email would look exactly like this graphic from the Microsoft blog. Here’s what dark mode looks like on Facebook Messenger and Reddit. Twitter offers two versions of dark mode: lights out and dim. Developers just switch up some CSS pieces and allow users to choose. You’ll also notice that while Gmail may not offer a specific “dark mode,” it does let you switch your theme from light to dark tones. Here are the clients and apps we know offer dark mode right now: Meanwhile, other clients require you to change your operating system’s settings before the app will automatically switch to dark mode. Some email clients offer dark mode as a specific setting you can turn on within the app. It’s not necessarily that they don’t want to offer it, but it’s difficult to implement an aesthetically pleasing dark version because each email campaign is coded differently. What clients offer dark mode email?Įmail clients seem reluctant to accept dark mode. With LCD and standard LED screens, however, the dark pixels still require battery life. With OLEDs, dark pixels aren’t illuminated on the screen because they’re black. In other words, it’s not offered through app settings.ĭark mode email and apps are also useful for slashing battery consumption in devices with OLED screens. Some smartphone apps offer dark modes, but users have to switch their Apple or Android theme to this mode. Facebook Messenger first launched dark mode as an Easter egg you could trigger by sending a □ emoji, but now anyone can turn it on in their app settings. Several popular apps like Reddit, Facebook Messenger, Twitter, and WhatsApp offer built-in dark mode options. Instead of tweaking the white hue, you can just change the entire theme to black or dark gray and it will eliminate harmful blue light – easy peasy. Many phones and operating systems now allow you to switch to a warmer hue to reduce blue light or turn on a blue light filter after a certain time each day automatically.ĭark mode email and apps offer a different choice. Considering up to half of Americans suffer from either chronic or acute insomnia, we could all stand to improve our sleep hygiene. Blue light emissions from white screens prevent your body from producing melatonin, which can throw off your circadian rhythm and sleep cycle. It’s not just brightness that can be harmful. Too much screen time – whether a TV, phone, or laptop – leads to eye strain. Well, it turns out staring at screens all day isn’t good for our eyes. For many people, six hours on a computer or laptop is nothing. New data shows that the average person spends over 44 hours every week online. Light mode is still the default option for most apps and systems, but it’s falling out of favor with many savvy internet users – especially those who spend most of their day online. For our purposes here, we’ll call this “light mode.” What’s dark mode and why do people use it?įor years, operating systems and apps have defaulted to displaying content with a white background and black text. In this post, we’ll go over some of the basics you’ll want to know before optimizing your email campaigns for dark mode. Well, the introduction of dark mode adds one more layer to the equation. You’ve no doubt noticed that each email client can display the same campaign differently. While many users are excited about dark mode, it’s created a bit of a headache for email marketers. Operating systems have always offered inverted color schemes, but dark mode email and apps are a little different. More seriously, we’re talking about dark mode. These days, even apps are capitalizing on the goth trend.
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