Secondly, if anybody is to blame for the proliferation of zero-content sites, it’s most definitely the clients, the managers, the CEOs, the “we need a website right now, because our competitors have one as well” bosses. they do know the value of content (they seek it out themselves, on a daily basis, coming to places like this very site). once those are gone, they have nothing else to do, eh ? well, newsflash ! most of these people are just as active with their own blogs, instant messengers, emails etc. Thank you for the text-based experience.įirst of all, its premise is that programmers, designers, etc only work on those eeeeevil corporate sites. Yet this story was well written and enjoyable to read. Text will not always be the sole experience of the web. They will only be limited by their senses and imagination, and when such a time comes, text will be only one of many modes of communication and experience. The future of the web is a new reality unto itself, and in this ‘metaverse’, people will be able to experience more than words. The ability to connect analog with digital, electro-chemical with electrical, the human brain with machine. The future of the web is ‘full immersion’. Look to the future, look to the ‘metaverse’. There is more to the human experience than words and content, but content rules the web today, only because the web is limited in its potential. Why do people spend hours looking at paintings in museums? Because shapes and colors can say as much, and sometimes even more, than words ever could. Yet images and colors can also create experience. I disagree: “their experience of the web is about words, the text. They designed, programmed and constructed, using the latest software, adhering to the most recent standards, following the coolest design trends.Īnd when everything was set, mapped out, constructed … they had someone find a writer to fill in the blank spaces with words. They were there before some of those same experts announced that people don’t like to read online.Īfter a few days, the Bad Internet Fairy, who wasn’t so bad after all, put all the websites back online, and the designers, programmers and usability engineers heaved a collective sigh of relief and went back to work.Īnd they did what they always did. They were there before a thousand experts decided that the web was about technology, design and process. They were there before venture capital companies had wet dreams about “upswings” and IPOs. They were there, online, before any company or organization. (“Just the words?” What a terrible to thing to say about writing!)Īlthough these millions of people don’t think about it or analyze it, they all know a simple truth: their experience of the web is about words, the text. They love to write, they love to read, they love to get involved, feel engaged. Regular folks, those tens of millions of “prospects” and “customers,” have always loved to read online. (Drugs, Sex, and Rock and Roll … naturally. People love to read when the subject is close to their hearts, when the writer is known to them and trusted, when the writing is exciting and well crafted. What did they enjoy the most? The best writing. They were reading line after line, page after page. Emails were being written to family and friends. Personal sites were being created and published. Discussion lists were being read and replied to. Newsletters were being edited and sent out. Tens of millions of people were sending billions of messages to each other. They missed the fact that even though all those company and organization sites had closed down, the internet was still ablaze with activity. After all, with the web gone, why go to work? They stayed home, got up late, sipped on their cappuccinos and nibbled on low-fat bagels. So all the programmers, designers, and usability engineers went home, shaking their heads.Īnd they all slept in the next morning. No more university, non-profit, or political sites. No more sites selling endless products and services. 3 days of design, code, and content for web & UX designers & devs.
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